Campaign Timeline
March 19, 2009
Ecochild’s Play blog releasing an article detailing that Disney World’s Healthy Cleaning Policy left out the details.
March 10, 2009
Activists demonstrate outside Disney World’s annual shareholder meeting passing out information to shareholders about Disney’s lack of a comprehensive and transparent green cleaning policy.
March 9, 2009
The Walt Disney World Company releases its first Corporate Responsibility Report where it outlines a long-term strategic plan to have Zero Waste and reduce greenhouse gas emissions. On the same day, Disney World releases a Healthy Cleaning Policy that leaves many wondering if this is just greenwashing. CHEJ releases detailed recommendations on how far Disney World has to go in making this a comprehensive and transparent green cleaning policy.
October 29, 2008
CHEJ holds a National Day of Action, rallying supporters to send hundreds of postcards, host green cleaning parties in over twenty cities, and raise their voices to encourage Disney to reform their purchasing policy.
May 2008
Disney receives designation for all of its Florida hotels and resorts for the Florida Green Lodging Program for its efforts to increase energy efficiency and decrease company greenhouse gas emissions though continues to ignore the importance of eliminating toxic cleaning products, while touting their concern for the environment.
April 13, 2007
CHEJ kicks off its Disney Go Green campaign, calling on The Walt Disney Company to adopt a Green Cleaning Purchasing Policy for all of its facilities with a press conference in Orlando, Fl.
April 3, 2007
Lois Gibbs sends a response detailing CHEJ's concerns and offering CHEJ's assistance in making a transition to green cleaning practices www.chej.org/documents/chej_disney_response_april_3.htm
February 10, 2007
CHEJ receives a response from Kris McNamara, Vice President of Corporate Environmental Policy, noting that Disney does not consider its cleaning products hazardous to guests or employees. McNamara requests a list of specific products raising concern www.chej.org/documents/disney_response_feb_10.htm
January 8, 2007
After receiving no response to the original letter, Lois Gibbs sends a follow-up email to Disney http://www.chej.org/documents/disney_email_jan_8.htm
November 30, 2006
CHEJ Executive Director Lois Gibbs contacts Disney executive Robert A. Iger, requesting that the company adopt a greener purchasing policy in light of serious health problems linked to traditional cleaners www.chej.org/documents/disney_letter_nov_30.htm
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